In the modern commercial landscape, competitive advantage is increasingly defined by an organization’s ability to decode the vast streams of digital and social intelligence. Customer journeys, brand equity, and market movements are now shaped within these digital ecosystems.
Digital & Social Media Analytics for Business Insights is an intensive executive workshop focused on building operational, decision-grade analytics capability for digital platforms and social media.
Participants will master the methodologies to measure, analyze, and interpret data from websites, social channels, and digital campaigns using industry-standard frameworks. The curriculum is designed to bridge the gap between raw data and strategic action, ensuring every analytical insight is contextualized for maximum business impact and return on investment.
DAY 1: Digital Analytics Foundations & Web Insights (8 Hours)
Topics Covered
• Digital analytics ecosystem overview
• Website analytics fundamentals
• User journeys and funnels
• Key web KPIs (traffic, bounce rate, conversions)
• Campaign tracking concepts
• Introduction to GA4
Hands-on Labs
• Website traffic analysis
• Funnel and conversion analysis
• KPI interpretation exercises
Key Skills Developed
• Digital data interpretation
• Web analytics fundamentals
DAY 2: Social Media Analytics & Audience Insights (8 Hours)
Topics Covered
• Social media analytics framework
• Platform-specific metrics and KPIs
• Audience engagement and reach analysis
• Content performance measurement
• Sentiment analysis fundamentals
• Social listening concepts
Hands-on Labs
• Social media dashboard analysis
• Engagement and sentiment exercises
• Content performance comparison
Key Skills Developed
• Social media insight generation
• Audience behavior analysis
DAY 3: Business Insights, ROI & Decision Support (8 Hours)
Topics Covered
• Campaign ROI and attribution concepts
• Multi-channel analytics overview
• Trend analysis and benchmarking
• Data visualization and reporting
• Insight storytelling for stakeholders
• Digital analytics best practices
Hands-on Labs
• Campaign performance evaluation
• Business insight presentation
• End-to-end mini analytics project
Key Skills Developed
• ROI interpretation
• Business-focused analytics storytelling
Assessment & Evaluation
Assessment Component Description
Knowledge Checks Digital & social analytics concepts
Hands-on Exercises Tool-based analysis tasks
Mini Project Campaign or brand analytics case
Final Presentation Insight interpretation & recommendations
Target Audience
• Marketing and branding professionals
• Business managers and entrepreneurs
• Sales and growth teams
• Digital marketing executives
• Students and early professionals
Career & Productivity Impact
Relevant Roles
• Digital Marketing Analyst
• Social Media Analyst
• Marketing Executive
• Growth & Performance Analyst
Productivity Gains
• Better campaign targeting
• Improved ROI measurement
• Faster insight generation
• Data-driven marketing decisions
Learning Objectives
Upon completion, participants will be equipped to:
• Define and align key digital and social media metrics with core business objectives.
• Conduct comprehensive performance analysis across owned and earned digital properties.
• Quantify campaign effectiveness, attribution, and marketing ROI with precision.
• Decode patterns in customer engagement and digital behaviour to predict trends.
• Execute sentiment and conversational analysis to gauge brand health and market positioning.
• Synthesize analytical findings into actionable commercial intelligence and strategic recommendations.
Learning Outcomes
Participants will demonstrate competency to:
• Establish and monitor a KPI framework tied to commercial outcomes.
• Analyze cross-platform user behavior to optimize conversion funnels and customer journeys.
• Audit and evaluate the performance of integrated marketing and social campaigns.
• Interpret complex data on sentiment, share of voice, engagement, and conversion to guide strategy.
• Develop executive-level reports and dashboards that narrate the business story behind the data.
• Champion and substantiate data-driven decisions across marketing and leadership functions.
Course Code: TGS-2025061177
Course Duration: 3 days
Course Fee: $1650.00
| TYPE | Singapore Citizens and
Singapore Permanent Residents |
Employer-sponsored and self-sponsored Singapore Citizens aged 40 years old and above | SME-sponsored
Local employees (i.e Singapore Citizens and Singapore Permanent Residents) |
| SkillsFuture
Funding (Baseline) |
SkillsFuture
Mid-career Enhanced Subsidy |
SkillsFuture
Enhanced Training Support For SMEs |
|
| Course Fee | $1650.00 | $1650.00 | $1650.00 |
| SkillsFuture Funding | $825.00 | $1155.00 | $1155.00 |
| Total Nett Fee | $825.00 | $495.00 | $495.00 |
| GST (9% of Course fee) | $148.50 | $148.50 | $148.50 |
| Total Fee Payable to | $973.50 | $643.50 | $643.50 |
Price indicated are the payable amount with GST, must be made before the commencement of the course.
-
Payment by Cash/Paynow/SkillsFuture Credit (for eligible Singaporeans), cheque or Giro Bank Transfers (for companies).
-
Refund of course fees is applicable upon absence/withdrawal with a valid reason (e.g. production of mc)
*For more information on Course fee funding, please visit this link: https://www.myskillsfuture.gov.sg/content/portal/en/career-resources/career-resources/education-career-personal-development/skillsfuture-funding-changes.html
Absentee Payroll Funding Support is applicable for Employer sponsored SGs or PRs; standardised at $4.50/hr.
For more information go to: https://www.enterprisejobskills.gov.sg/content/upgrade-skills/course-fee-and-absentee-payroll-funding.html
Reviews
There are no reviews yet.